The objective for this assignment was to design an advertising campaign for an already existing museum, including redesigning the logo.

Located in the heart of the New Orleans French Quarter, the Historic Voodoo Museum works to preserve the legacy of voodoo history and culture. With displays showcasing artifacts, offerings, and relics, as well as exploring secrets and folklores, the Voodoo Museum seeks to educate guests and take them on a mysterious journey.

This project was really fun to work on. I learned so much about New Orleans and its history, as well as voodoo culture, something I didn’t know much about.

The Look: In the beginning, I wanted the look to be similar to classic tattoos/tattoo shops. Very illustrative and type based. As time went on and I kept working on it, I decided to dial back a bit on the clean line illustrations and focus more on the core of the project, which was New Orleans voodoo. After looking at voodoo symbols and doing more research, I decided to make it seem a bit messy and hand done, allowing the idea of voodoo culture show more. Many of the things I found were hand drawn/handwritten. I also wanted to consider the setting of New Orleans, so I started thinking about graffiti and jazz street musicians.

The Campaign: When thinking about the campaign, I started thinking about what everyone thinks of when they think of New Orleans (besides Mardi Gras). On the current voodoo museum website, they use some verbiage that inspired me. They list a few things relevant to voodoo, and then say “and all that jazz.” Thinking it would be more interesting, I decided to list things and say “and not just jazz,” because in a way, voodoo is very mysterious and secretive. I felt that wording gave it a bit of mystery and interest.

Awarded First Place Typography in the AU Graphic Design Juried Student Show, juried by Benji Peck, Spring 2019

The objective of this project was to create a fictional business, design a logo, and create some sort of packaging for the company. I chose baby food, and before designing this packaging, we were to come up with a persona that would encapsulate our target audience.

The persona that I created for this project was a young, working mom that wanted to feed her baby the best type of food, but in a way that would be more convenient for her than having to make the food herself. She would be too busy, so she would want to purchase this organic baby food that would be essentially the same as making it. I decided to create a company that would be small and family friendly, specializing in fresh and organic baby food. This woman would be drawn to this type of company because she is very family oriented herself, and just wants the best for her baby. She would also be very involved in doing her part to help the environment and would not want to contribute to plastic waste. Because of this, the packaging was designed with items with reuse in mind. The jars are made of glass and the paper packaging could be recycled. It also has instructions on the inside showing how to pot a succulent into the jars, allowing an easy idea for product reuse. There is also a spoon on the side of the packaging that could be popped out and used for quick and on the go feedings, or if a regular spoon was just forgotten!

This project was fun to work on, but challenging. It was interesting to figure out how to design a product for babies that is actually marketed toward their parents. I learned how to use type on different sized items and how to navigate that. I also learned a lot about labels, and how shapes of the container require certain types of labels. I learned about nutritional facts, ingredient labels, and other requirements from the food industry. I also dabbled some in illustration, which was really fun.

Awarded GDUSA Package Design Award, 2019

Awarded First Place Packaging in the AU Graphic Design Juried Student Show, juried by Benji Peck, Spring 2019

The Pink Elephant is a fictional restaurant and courtyard bar.

During summer 2019, I was invited back to intern at Church of the Highlands! I was given the opportunity to work on the Small Groups branding, a big project that is used for a year at a time. I got to sit in on so many meetings and just take in every opportunity. I learned so much about creating a brand from just a given concept and how it can be turned into something impactful in the long run.

The concept that I was presented with was the promise of small groups using two–word pairings. From there, I started thinking about what a “promise” even is and what it means down to the core. Then I started thinking about what else people get from small groups and I made a list of words that came to mind. The word that stood out to me the most was “interaction.” Through small groups, an interaction is created. There’s some sort of change and a relationship forms. From there, I thought of risograph printing and how the ink overlaps and creates a new color– an interaction and relationship. Since Pastor Chris declared 2019 a year of joy, it was fitting to use bright colors and really make it fun. I had such a fun summer and really enjoyed working on this project. (even when it got stressful!)

The objective of this project was to create a fictional company, and design a logo and stationery suite for the company. Using the prompt “blue,” I came up with the idea to do a wig and hair care company directed toward older women. I started thinking about popular hairstyles in the 1950s and 1960s and thought of the “beehive” hairstyle. I felt using a popular hairstyle from the past would attract the target audience and also begin creating the tone behind the company, making it more fun and lively. The voice behind the company is one of enthusiasm for new hair possibilities, and not of sadness from hair loss. For many women, hair loss is and would be devastating, so Martha May Hair Care strives to reinstate confidence and zeal.

In the stationery suite, there is a letterhead addressed to a new buyer, an envelope, a business card, and a thank you card that would be sent out after a purchase.

During summer 2018, I worked as a creative intern with Church of the Highlands in Birmingham, AL. Being my first internship, I learned a TON, and I got to help work on building out the Grow Conference 2018 brand. I helped with t-shirts, posters, screens, directional signage, etc. for the Grow Conference held in August for church leaders to attend and learn more about how Highlands operates. It was really fun learning about all the work that goes into building out a brand!